Amazon.com, Inc. (AMZN) Analyst Ratings & Price Targets

Amazon.com, Inc.

AMZN · Nasdaq

Analyst Consensus

Buy

47 analysts

$254

Current

$175

Low

$325

Average

$175

High

Average target implies +28.18% versus the current price.

Analyst Ratings Synthesis

The supplied consensus is Buy across 47 analysts, but its displayed target data are internally inconsistent: the low is $175, the mean is $325, and the high is also $175. Other supplied aggregations place average targets around $323.26-$327.67, while TipRanks reports a $250 low and $400 high; Simply Wall St cites a fair value near $281. TipRanks is the most bullish on the high target at $400, while DA Davidson is least bullish after cutting its target from $300 to $175. Simply Wall St says targets were nudged slightly higher, but no clearly dated analyst revision during this week is supplied. The substantive disagreement concerns AWS and AI-driven growth versus regulatory risk, valuation, and heavy investment spending.

Rating Actions

2 firms captured

Firm	Analyst	Rating	Price Target	Upside	Date	Source
Zacks	—	Strong Buy Added to Strong Buy list	—	—	Aug 5, 2026	Open the report this row came from
DA Davidson	—	Unrated Downgrade	$175from $300	-31.0%	Feb 6, 2026	Open the report this row came from
DA Davidson	—	Not stated Downgrade	$175from $300	-31.0%	Feb 6, 2026	Open the report this row came from

Rating actions are extracted from published reporting. Each row links to its source.

Research Reports

Links to freely available third-party research. Outlook labels are our classification of each article's stance, not a rating of our own.

Covering Firms

ARGUS RESEARCH

B OF A GLBL RES

BAIRD R W

BARCLAYS CAPITA

BENCHMARK COMPA

BMO CAPITAL MKT

CANACCORD GENUI

CITIGROUP

CITIZENS JMP

DAVIDSON D A

DBS BANK

DEUTSCHE BK SEC

EDWARD JONES

EVERCORE ISI

EXANE BNP PARIB

GOLDMAN SACHS

HSBC GLOBAL RES

JEFFERIES & CO.

JP MORGAN SECUR

LOOP CAPITAL MK

MIZUHO SECURITI

MOFFETT NATHANS

MONNESS CRESPI

MORGAN STANLEY

NEEDHAM & CO.

NEW STREET RESE

OPPENHEIMER HLD

PIPER SANDLER

RAYMOND JAMES

RBC CAPITAL

ROSENBLATT SEC

ROTH CAPITAL PA

ROTHSCHILD REDB

SANFORD BERNSTE

SEAPORT RES PTN

STIFEL NICOLAUS

SUSQUEHANNA

TD COWEN

TELSEY ADVISORY

TIGRESS FINANCI

TRUIST SECURITI

UBS

WEDBUSH SECURIT

WELLS FARGO SEC

WILLIAM BLAIR

WOLFE RESEARCH

ZACKS RESEARCH

Symbol: AMZN
Type: Stock
Sector: Consumer Discretionary
Industry: Retail-Catalog & Mail-Order Houses
Exchange: Nasdaq

Since launching in the U.S. in 2015, Amazon Business has empowered businesses of all sizes through unmatched selection, deep discounts, and smart capabilities. Procurement and business leaders benefit from convenient shipping options on hundreds of millions of supplies across categories like office, IT, janitorial, and food service, along with business-tailored features including a curated site experience, Business Prime, business-only pricing and selection, single- or multi-user business accounts, approval workflows, purchasing system integrations, payment solutions, tax exemptions, and dedicated customer support. Amazon Business is now a strategic partner actively serving more than eight million organizations globally, excluding emerging geographies, in 11 countries. Visit the Amazon Business website to learn more about new and existing tools and features for business buying.

Key Issues

Bullish view

The FTC’s reported advertising-price lawsuit could impose substantial costs, with coverage citing a potential $20 billion claim and raising the risk of changes to Amazon’s ad practices.

Bearish view

Citi called the pullback a buying opportunity, implying the lawsuit may be manageable relative to Amazon’s diversified commerce, cloud, logistics, and advertising businesses.

Analyst Consensus

See all

Buy

47 analysts

$254

Current

$175

Low

$325

Average

$175

High

Average target implies +28.18% versus the current price.

Earnings History

BeatMissNo estimate

Amazon.com, Inc.

Analyst Consensus

Analyst Ratings Synthesis

Rating Actions

Research Reports

Covering Firms

Peers