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Comcast Corporation

CMCSA · NASDAQ-GS

Symbol: CMCSA
Type: Stock
Sector: Telecommunications
Industry: Cable & Other Pay Television Services
Exchange: NASDAQ-GS

Comcast Advertising is the advertising division of Comcast. As a global leader in media, technology, and advertising, the company fosters powerful connections between brands and their audiences as well as among publishers, distributors, MVPDs, agencies, and other industry players. Comcast Advertising's Media Solutions team provides a streamlined way for advertisers to build brand relevancy and sustainable business outcomes through multiscreen TV advertising campaigns-powered by the media, data, and technology assets of Comcast. Reaching nearly 125 million households - including both Comcast and non-Comcast households - across all 210 DMAs, Comcast Advertising's Media Solutions delivers seamless, consolidated access to a wide range of premium video inventory and proof of performance using its media, data, and technology assets.

Key Issues

Bullish view

Comcast remains a large connectivity provider with broadband, cable and wireless offerings, giving it an established customer base and multiple services to sell.

Bearish view

KeyBanc cut the shares to Underweight, citing broadband share losses, and coverage of its call warned that key metrics could worsen.