Apple Inc. (AAPL) Analyst Ratings & Price Targets

Apple Inc.

AAPL · NASDAQ-GS

Analyst Consensus

Hold

29 analysts

1 Bearish2 Neutral0 Bullish

$309

Current

$290

Low

$330

Average

$360

High

Average target implies +6.93% versus the current price.

Analyst Ratings Synthesis

The supplied consensus is Hold from 29 analysts, with a mean target of $330; low and high targets are unavailable, so the width of the target range and any precise clustering cannot be established. Among the named recent actions, Morgan Stanley is most bullish on target level at $360 despite cutting its target from $364, while Phillip Securities analyst Helena Wang is least bullish with a $290 target and a Sell rating. Revisions were negative over the week: Morgan Stanley reduced its target, GF Securities downgraded Apple to Hold, and Phillip Securities moved from Neutral to Sell. The substantive disagreement is whether strong iPhone sales and record quarterly revenue outweigh management’s weaker guidance, supply constraints, rising component costs, valuation, and leadership-transition risks.

Rating Actions

3 firms captured

Firm	Analyst	Rating	Price Target	Upside	Date	Source
Phillip Securities	Helena Wang	Sell Downgrade	$290	-6.0%	Aug 3, 2026	Open the report this row came from
Morgan Stanley	—	Not stated Price target cut	$360from $364	+16.6%	Jul 31, 2026	Open the report this row came from
GF Securities	—	Hold Downgrade	—	—	Jul 31, 2026	Open the report this row came from

Rating actions are extracted from published reporting. Each row links to its source.

Research Reports

Links to freely available third-party research. Outlook labels are our classification of each article's stance, not a rating of our own.

Covering Firms

B OF A GLBL RES

BAIRD R W

BARCLAYS CAPITA

CANACCORD GENUI

CITIGROUP

DAVIDSON D A

EDWARD JONES

EVERCORE ISI

FUNDAMENTAL RES

GOLDMAN SACHS

JEFFERIES & CO.

JP MORGAN SECUR

KEYBANC CAP MKT

LOOP CAPITAL MK

MONNESS CRESPI

MORGAN STANLEY

NEEDHAM & CO.

OPPENHEIMER HLD

PIPER SANDLER

RAYMOND JAMES

ROSENBLATT SEC

ROTHSCHILD REDB

SANFORD BERNSTE

TD COWEN

TIGRESS FINANCI

UBS

WEDBUSH SECURIT

WELLS FARGO SEC

ZACKS RESEARCH

Symbol: AAPL
Type: Stock
Sector: Technology
Industry: Computer Manufacturing
Country: North America
Exchange: NASDAQ-GS

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple's six software platforms - iOS, iPadOS, macOS, watchOS, visionOS, and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV. Apple's more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.

Key Issues

Bullish view

iPhone revenue exceeded analysts’ estimates, and reported commentary cited 22% iPhone sales growth in the fiscal third quarter. That momentum could help absorb near-term supply and component-cost pressure.

Bearish view

Management’s forward guidance was described as disappointing and included supply constraints and significantly increasing component costs. GF Securities cited guidance for about 10% sales growth when downgrading Apple to Hold.

Analyst Consensus

See all

Hold

29 analysts

1 Bearish2 Neutral0 Bullish

$309

Current

$290

Low

$330

Average

$360

High

Average target implies +6.93% versus the current price.

Earnings History

BeatMissNo estimate

Apple Inc.

Analyst Consensus

Analyst Ratings Synthesis

Rating Actions

Research Reports

Covering Firms

Peers